The Michigan State University (MSU) Product Center helps Michigan entrepreneurs develop and commercialize high-value, consumer-responsive products and businesses in the agriculture, natural resources, and bioeconomy sectors. The Product Center is a single gateway to generating success for Michigan entrepreneurs.

At the Product Center, we facilitate innovation by customizing services to each individual client. From business planning to marketing analysis and from scientific support to technical services, we deliver what entrepreneurs need directly or from our statewide network of university, business and governmental partners.

Our team of experts analyzes the level of service each client needs, taking some from concept development to launch and helping others with specialized issues such as packaging, labeling or nutritional analysis.

Whether you are a budding entrepreneur or represent an established company, the Product Center is your key to the front door of MSU's vast and varied technical expertise, research, outreach, and educational services.

Words from 2008 Conference on
the Product Center: