"Make it Safe"- Food Safety
Meeting FDA regulations to sell your food product: Step-by-Step. - Dr. Kirk Dolan
All food products positioned for public sale require a food safety evaluation. Primarily, this evaluation is governed by federal and state law and is food product/ingredient specific to whether USDA or FDA law will apply. Come learn at this session what "family of products," FDA consider their responsibility to ensure a safe and wholesome food product.
"Make it Functional" - Packaging
Packaging, a Critical Enabler for New Product Development: innovation and sustainability as a criteria to success. -Dr. Michael Richmond
This discussion will help identify the value and opportunity that packaging provides to new product development. We will explore various models and tools that will help to demonstrate the value of packaging in the overall product development process. Key consumer and retail trends will be reviewed and we will tie their importance back to packaging opportunities, including innovation and sustainability/end of life. Finally a packaging development process will be reviewed that brings everything to to new product development.
"Make it Popular" - Consumer Trends
Local Lookout: Timely trends, tips and tools for Michigan marketers - Dr. A. Elizabeth Sloan
Participate in an interactive session to learn about what specific markets are a good fit for small business in the specialty products arena. What are the tips and tools to bring a consumer trend opportunity to product sales.
"Make it Right" - Regulatory Issues
Food Labeling Basics - Mike Lally
Learn about the key essential components required for your food product label from the Principal Display Panel to the Information Panel, with reference to the Nutrition Facts label. Bring your food labels for a "hands-on" session and an opportunity to organize your food product's project, aiding in product launch.
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